Dailyhunt - Rebrand
About
The brand started a long way back with the name ‘Newshunt’ in 2007 when it was initially started as a VAS (Value Added Service) which was very popular in the telecommunications industry at that time frame. Over the years the brand started collecting a wide range of news and stories from diverse publication partners in many different languages which attracted many users from all over India. As the brand started expanding its scope in terms of the content it offers they decided to shift the brand from ‘Newshunt’ towards the ‘Dailyhunt’ with the motive of providing comprehensive entertainment and news based content comprised of long and short stories across formats like articles and videos.
Significance of the change
Through Dailyhunt, the brand shifted its values and emotions from ‘just a news’ application towards the ‘content of your choice’ application hence demanded an expressive rebrand with the prospect of changing people’s perspective and emotions towards this new shift and also to attract furthermore younger audience in order to empower billions of Indians with the genuine and bold stories.
The brand started a long way back with the name ‘Newshunt’ in 2007 when it was initially started as a VAS (Value Added Service) which was very popular in the telecommunications industry at that time frame. Over the years the brand started collecting a wide range of news and stories from diverse publication partners in many different languages which attracted many users from all over India. As the brand started expanding its scope in terms of the content it offers they decided to shift the brand from ‘Newshunt’ towards the ‘Dailyhunt’ with the motive of providing comprehensive entertainment and news based content comprised of long and short stories across formats like articles and videos.
Significance of the change
Through Dailyhunt, the brand shifted its values and emotions from ‘just a news’ application towards the ‘content of your choice’ application hence demanded an expressive rebrand with the prospect of changing people’s perspective and emotions towards this new shift and also to attract furthermore younger audience in order to empower billions of Indians with the genuine and bold stories.
Year 2019
Guide: Assistant Prof. Abhijit Padun
Entry for Kyoorius design yatra
View Brand identity Guidelines
Guide: Assistant Prof. Abhijit Padun
Entry for Kyoorius design yatra
View Brand identity Guidelines
In the research phase among several findings one of the most prominent aspect was found that, being a mobile application the existing brand Identity was not distinctive enough and also didn't resonated with the targeted audience and the kind of content it was providing.
Promotional Clip
Short promotional clip has been designed to promote the prime objective of Dailyhunt which is to deliver content for a wide range of Audience, Content, Languages, Cultures, Variety and Emotions, all of which has been packed in the counter eye element
Design Process
The mind mapping process was very essential to structure all the information collected from the discovery phase, by converting all the chunks of information into keywords and creating coherent links between suitable information the initial mind map was created which included a wide range of information based on keywords and links. Based on the preliminary map, the secondary map was structured which included the essential information and links to extract the keywords which are crucial for the upcoming stages.
Multidirectional explorations were done in the Preliminary phase out of which some have been shown here
Concentrated exploration was done in this phase after the finalisation of the basic idea/theme, which is in the spectrum of comma and eye symbolisation.
Colour palette and usage
Promotional clip
Dailyhunt is an application which delivers plenty of information. Hence, It is essential to distribute all of it into separate categories which resulted into brand extensions.
Print Collaterals
Series of notebooks have been designed to represent the boldness and youthfulness quality of the brand. Powerful statements such as continuous loop of “Your Perspective Is Your Perspective” and “Take a Leap Ahead” have been used.
Style Guide
The “Middle Eye” element can be used to represent the strong communication by stalwart people to whom Dailyhunt appreciates, supports and promotes.
The comma element of the symbol can be used to personify things as well, which can be used to create eye-catching graphics to convey a fun message to develop the overall fun and youngster vibe at the workplace.
The flexibility of the identity system can be used to create a full set of signage system for the workplace. Here the commas are used in the form of hands pointing towards a specific direction.
Outdoor and Indoor presence
The theme of this advertisement is “One’s Distinctive Identity” which is supported by Dailyhunt as it provides personalised content to every user.
Digital media platforms
Brand extensions/categories are implemented in the existing application in the form of individual categories. The colour for that category is applied in the form of gradients on the stories for quick recognition by the users. When a story appears on users general feed from any category, the name and the gradient associated with the category will be mentioned but while exploring a specific category, only the gradient cards on the stories will be presented
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